And the Best Buffalo Backer Bar is… Delilah’s in Chicago!
After hearing from Buffalo fans across the country, we’re excited to announce that Mike Miller and Delilah’s in Chicago are our winners!
Watson’s Chocolates 80th Anniversary Buffalo Bills Backer Bar Contest
Do you have a favorite Bills Backer Bar (or other gathering place) that feels just like home? Whether it's in Florida, the Carolinas, Texas, Arizona, California, or anywhere fans fly the colors, we want to hear about it!
Watson's Chocolates Named Buffalo Spree's 2026 Best Sponge Candy
For the sixth time, Watson's Chocolates has been voted Best Sponge Candy in Western New York by the readers of Buffalo Spree Magazine, earning the title in 2014, 2017, 2022, 2023, 2024, 2025, and now 2026. This latest recognition comes as Watson's celebrates its 80th anniversary, making the honor especially meaningful.
80 Years of Sweet Connections
It's hard to imagine just how many people have enjoyed something sweet from our candy counters over the decades and now, thanks to our online store, across all 50 states.
Buffalo Is Blooming And So Is the Visitor Buzz!
Buffalo is having a moment, and we're here for it. From our beautiful waterfront to our vibrant neighborhoods, incredible architecture, and one-of-a-kind food scene, more visitors are discovering what makes the 716 such a special place to explore. Our friends at Visit Buffalo work year-round to showcase the very best...
Package-Free Earth Day Sale at Watson’s
Bring your own container—mug, box, bucket, or anything in between—and save 10% off your purchase of 1 lb or more from the candy case on April 22.
Watson's featured on Wake Up! with Easter Updates for 2026
Our friends at Channel 4 WIVB invited us to share some Easter updates!
Candy is still the most popular gift for Valentine's Day
Accordiing to a report by WGRZ Channel 2 this week: More than half of consumers — 55% — plan to celebrate the holiday this year. The NRF reports: $14.5 billion is expected to be spent on gifts for significant others $4.5 billion on gifts for other family members $2.4 billion...
Wake Up! It's time to celebrate!
We were feeling like rockstars at Channel 4 Wake Up for our 80th Birthday Kick Off! Watch segment here. Meteorologist Mike Cejka brought the heat, warning us about the chilly weather ahead and reminiscing about the good ol' days with Watsons. So many memories and we want to capture them...
Fresh Sponge Candy Today!
We recently had the pleasure of welcoming News 4’s Kelsey Anderson—whose wedding favors came from Watson’s—along with Dave Greber and a very special guest, Grandma Joyce.
Watson's Chocolates is celebrating 80 years with free Valentine hearts
Watson’s Chocolates is marking its 80th anniversary by turning Valentine’s Day into a heartfelt community birthday celebration. On Saturday, February 7, 2026, at its Kenmore flagship store, the family-owned Buffalo chocolatier will give free Valentine’s chocolate hearts to guests age 80 and over in exchange for a favorite Watson’s memory....
The Tradition of Valentine’s Fancy Hearts at Watson’s Chocolates
For more than a century, Valentine’s fancy hearts have been a cherished symbol of love, romance, and thoughtful gifting. These large, beautifully decorated chocolate hearts, often personalized with handwritten names and delicate cursive lettering, represent a tradition rooted in craftsmanship and heartfelt connection.
Celebrating 80 years - we want you!
If you’d like to share your Watson’s memory on camera, we’d love to feature you in our upcoming 80th Anniversary video!
Fall, Football, and Watson’s Chocolates — A Buffalo Tradition
There’s something about fall in Buffalo that feels like home. The air turns crisp, the leaves start to glow, and the city comes alive with that unmistakable buzz of football season.
Celebrate 10 Years of Sponge Candy Day with Watson's
Because for 80 years, we've been perfecting Buffalo's favorite treat, celebrate National Sponge Candy Day with us!