Fresh Sponge Candy Today!
We recently had the pleasure of welcoming News 4’s Kelsey Anderson—whose wedding favors came from Watson’s—along with Dave Greber and a very special guest, Grandma Joyce.
Watson's Chocolates is celebrating 80 years with free Valentine hearts
Watson’s Chocolates is marking its 80th anniversary by turning Valentine’s Day into a heartfelt community birthday celebration. On Saturday, February 7, 2026, at its Kenmore flagship store, the family-owned Buffalo chocolatier will give free Valentine’s chocolate hearts to guests age 80 and over in exchange for a favorite Watson’s memory....
The Tradition of Valentine’s Fancy Hearts at Watson’s Chocolates
For more than a century, Valentine’s fancy hearts have been a cherished symbol of love, romance, and thoughtful gifting. These large, beautifully decorated chocolate hearts, often personalized with handwritten names and delicate cursive lettering, represent a tradition rooted in craftsmanship and heartfelt connection.
New year, new rewards program! Well, sort of.
We are excited to share some great news. Watson’s Sweet Rewards is now available for both in store and online purchases. That means it is easier than ever to earn, track, and redeem rewards wherever and however you shop with us.
It's Time to Talk Turkey... and Chocolate!
The holidays are almost here, and at Watson’s Chocolates, we’re making it sweeter than ever for you and your loved ones!
Celebrating 80 years - we want you!
If you’d like to share your Watson’s memory on camera, we’d love to feature you in our upcoming 80th Anniversary video!
Fall, Football, and Watson’s Chocolates — A Buffalo Tradition
There’s something about fall in Buffalo that feels like home. The air turns crisp, the leaves start to glow, and the city comes alive with that unmistakable buzz of football season.
Celebrate 10 Years of Sponge Candy Day with Watson's
Because for 80 years, we've been perfecting Buffalo's favorite treat, celebrate National Sponge Candy Day with us!
Watson's Voted Western New York's Best Sponge Candy Again in 2025
We are delighted to be WNY's favorite Sponge Candy once more in 2025, chosen by Buffalo Spree Magazine readers and locals alike!
Employee Spotlight: Meet Mary
We were thrilled by the opportunity to showcase one of our dedicated employees in The International Institute of Buffalo's newsletter.
The Anatomy of Sponge Candy
Have you ever wondered about the mysterious anatomy of sponge candy? How does it transform from that giant "flop" into crunchy little squares that are tender and delicious?
Release of Our Summer Sponge Candy Sticker Collection
Summer release of our favorite sponge candy stickers.
Visit Buffalo Niagara launches "Ultimate Buffalo Food Trail"
Watson's Chocolates is honored to be a part of that story and of this food trail and was present at the press conference today to share our story and why we are happy o be a part of it all!
Watson’s Chocolates Voted Western New York’s Favorite Sponge Candy by Buffalo Spree Readers
Watson’s Chocolates is proud to announce that it has been named Western New York’s favorite sponge candy by the readers of Buffalo Spree Magazine in its annual “Best of WNY” issue.
Behind the Scenes: What Happens During Watson’s Off-Season?
After the holiday hustle—when boxes of Sponge Candy fly off the shelves, chocolate bunnies hop into Easter baskets, and mother's receive a decent stash—Watson’s enters a quieter, behind-the-scenes season. But don’t let the calm fool you.