And the Best Buffalo Backer Bar is… Delilah’s in Chicago!
After hearing from Buffalo fans across the country, we’re excited to announce that Mike Miller and Delilah’s in Chicago are our winners!
Watson’s Chocolates 80th Anniversary Buffalo Bills Backer Bar Contest
Do you have a favorite Bills Backer Bar (or other gathering place) that feels just like home? Whether it's in Florida, the Carolinas, Texas, Arizona, California, or anywhere fans fly the colors, we want to hear about it!
Watson's Chocolates Named Buffalo Spree's 2026 Best Sponge Candy
For the sixth time, Watson's Chocolates has been voted Best Sponge Candy in Western New York by the readers of Buffalo Spree Magazine, earning the title in 2014, 2017, 2022, 2023, 2024, 2025, and now 2026. This latest recognition comes as Watson's celebrates its 80th anniversary, making the honor especially meaningful.
80 Years of Sweet Connections
It's hard to imagine just how many people have enjoyed something sweet from our candy counters over the decades and now, thanks to our online store, across all 50 states.
Buffalo Is Blooming And So Is the Visitor Buzz!
Buffalo is having a moment, and we're here for it. From our beautiful waterfront to our vibrant neighborhoods, incredible architecture, and one-of-a-kind food scene, more visitors are discovering what makes the 716 such a special place to explore. Our friends at Visit Buffalo work year-round to showcase the very best...
Package-Free Earth Day Sale at Watson’s
Bring your own container—mug, box, bucket, or anything in between—and save 10% off your purchase of 1 lb or more from the candy case on April 22.
The Eyes of Easter Are On Us!
Channel 2 reporter Natalie Faase went behind the scenes just before Easter to learn more about how we craft our Easter novelties.
Easter Traditions at Watson's
Channel 2 update on Watson's Easter traditions and pricing for 2026
Watson's featured on Wake Up! with Easter Updates for 2026
Our friends at Channel 4 WIVB invited us to share some Easter updates!
Everyone Is Talking About the Price of Chocolate
Courtney Cortright from Channel 2 reached out Wednesday before Easter 2026 and met Andrew at our shop in East Amherst to discuss pricing and the Easter rush.
Watson's is holding tight to pricing, even lowering it when we can
According to the latest Consumer Price Index report, candy prices have risen 11% over the past year. At Watson’s, however, we’ve worked hard to hold the line and even lower prices compared to 2025.
Watson’s Chocolates Hosts Easter Bunny Visit & 15-Pound Chocolate Bunny Raffle
Watson’s Chocolates invites families to celebrate the season with a special visit from the Easter Bunny this Saturday, March 28, at its Kenmore store located at 2916 Delaware Avenue, from noon until 3pm.
Watson's featured in podcast with local author Christina Abt
When thinking about a guest for her new podcast "Heart & Soul," local author Christina Abt called our office and happened to connect with Andrew, who was helping with the phones on a very busy pre-Easter day. What started as a chance conversation quickly turned into an exciting opportunity. Christina...
Candy is still the most popular gift for Valentine's Day
Accordiing to a report by WGRZ Channel 2 this week: More than half of consumers — 55% — plan to celebrate the holiday this year. The NRF reports: $14.5 billion is expected to be spent on gifts for significant others $4.5 billion on gifts for other family members $2.4 billion...
Wake Up! It's time to celebrate!
We were feeling like rockstars at Channel 4 Wake Up for our 80th Birthday Kick Off! Watch segment here. Meteorologist Mike Cejka brought the heat, warning us about the chilly weather ahead and reminiscing about the good ol' days with Watsons. So many memories and we want to capture them...