Fall, Football, and Watson’s Chocolates — A Buffalo Tradition
There’s something about fall in Buffalo that feels like home. The air turns crisp, the leaves start to glow, and the city comes alive with that unmistakable buzz of football season.
Celebrate 10 Years of Sponge Candy Day with Watson's
Because for 80 years, we've been perfecting Buffalo's favorite treat, celebrate National Sponge Candy Day with us!
Watson's Voted Western New York's Best Sponge Candy Again in 2025
We are delighted to be WNY's favorite Sponge Candy once more in 2025, chosen by Buffalo Spree Magazine readers and locals alike!
Employee Spotlight: Meet Mary
We were thrilled by the opportunity to showcase one of our dedicated employees in The International Institute of Buffalo's newsletter.
The Anatomy of Sponge Candy
Have you ever wondered about the mysterious anatomy of sponge candy? How does it transform from that giant "flop" into crunchy little squares that are tender and delicious?
Release of Our Summer Sponge Candy Sticker Collection
Summer release of our favorite sponge candy stickers.
Visit Buffalo Niagara launches "Ultimate Buffalo Food Trail"
Watson's Chocolates is honored to be a part of that story and of this food trail and was present at the press conference today to share our story and why we are happy o be a part of it all!
Watson’s Chocolates Voted Western New York’s Favorite Sponge Candy by Buffalo Spree Readers
Watson’s Chocolates is proud to announce that it has been named Western New York’s favorite sponge candy by the readers of Buffalo Spree Magazine in its annual “Best of WNY” issue.
Behind the Scenes: What Happens During Watson’s Off-Season?
After the holiday hustle—when boxes of Sponge Candy fly off the shelves, chocolate bunnies hop into Easter baskets, and mother's receive a decent stash—Watson’s enters a quieter, behind-the-scenes season. But don’t let the calm fool you.
Easter's Big Bunny Give Away
For decades now, Watson's has raffled off a 15# chocolate rabbit, decorated and ready to play for Easter morning.
42 North Collaborates with Watson's Chocolates on Velvet Dreams
A few weeks ago, we visited our friends at 42 North in East Aurora, NY, to brew our long-awaited collab, Velvet Dreams. The idea all started over a cold one at the Holiday Valley Beer Festival last fall. We met, we tasted, we sipped, and Velvet Dreams, a 5.5% abv raspberry creme...
Sweet 16 Tournament 2025
Watson's Sweet 16 is here and after many long family debates, we've selected our Top 16 confections and are ready to take one to the top with your help!
Does anyone NEED a reason to buy chocolate?
If you need an excuse, and really you don't, here are five good reason to buy some chocolate: Taste of Tradition Watson’s Sponge Candy has been a beloved treat for generations. Buying it keeps this sweet tradition alive and connects you to family memories. Irresistible Flavor Texture – The crispy,...
Valentine's Day - it's in the numbers
It's in the numbers. Watson's sells over 20K chocolate hearts at Valentine's Day!
Sharing Valentine's and a little bit of history
Watson's is approaching our 80th anniversary so it’s always fun to hear a little bit of our history, share some chocolate Valentine's, and always something fun about our customers.