Employee Spotlight: Meet Mary
We were thrilled by the opportunity to showcase one of our dedicated employees in The International Institute of Buffalo's newsletter.
The Anatomy of Sponge Candy
Have you ever wondered about the mysterious anatomy of sponge candy? How does it transform from that giant "flop" into crunchy little squares that are tender and delicious?
Release of Our Summer Sponge Candy Sticker Collection
Summer release of our favorite sponge candy stickers.
Visit Buffalo Niagara launches "Ultimate Buffalo Food Trail"
Watson's Chocolates is honored to be a part of that story and of this food trail and was present at the press conference today to share our story and why we are happy o be a part of it all!
Watson’s Chocolates Voted Western New York’s Favorite Sponge Candy by Buffalo Spree Readers
Watson’s Chocolates is proud to announce that it has been named Western New York’s favorite sponge candy by the readers of Buffalo Spree Magazine in its annual “Best of WNY” issue.
Behind the Scenes: What Happens During Watson’s Off-Season?
After the holiday hustle—when boxes of Sponge Candy fly off the shelves, chocolate bunnies hop into Easter baskets, and mother's receive a decent stash—Watson’s enters a quieter, behind-the-scenes season. But don’t let the calm fool you.
Easter's Big Bunny Give Away
For decades now, Watson's has raffled off a 15# chocolate rabbit, decorated and ready to play for Easter morning.
42 North Collaborates with Watson's Chocolates on Velvet Dreams
A few weeks ago, we visited our friends at 42 North in East Aurora, NY, to brew our long-awaited collab, Velvet Dreams. The idea all started over a cold one at the Holiday Valley Beer Festival last fall. We met, we tasted, we sipped, and Velvet Dreams, a 5.5% abv raspberry creme...
Sweet 16 Tournament 2025
Watson's Sweet 16 is here and after many long family debates, we've selected our Top 16 confections and are ready to take one to the top with your help!
Does anyone NEED a reason to buy chocolate?
If you need an excuse, and really you don't, here are five good reason to buy some chocolate: A Taste of Tradition – Watson’s Sponge Candy has been a beloved treat for generations. Buying it keeps this sweet tradition alive and connects you to family memories. Irresistible Flavor & Texture...
Valentine's Day - it's in the numbers
It's in the numbers. Watson's sells over 20K chocolate hearts at Valentine's Day!
Sharing Valentine's and a little bit of history
Watson's is approaching our 80th anniversary so it’s always fun to hear a little bit of our history, share some chocolate Valentine's, and always something fun about our customers.
What's the deal with Sponge Candy? I have seriously wondered this since I was a child.
"How come some sponge candy is lighter and more dense and others are a darker color and less dense? Is there a reason? I have seriously wondered this since I was a child and my parents would get sponge candy and some pieces would “melt” in your mouth faster than...
FDA Ban on FD&C Red No. 3: What it means for Watson's products
We want to inform you that in accordance with the FDA’s recent decision, FD&C Red No. 3 will be phased out from our product line by January 15, 2027. While only a few of our products currently contain this ingredient, we are committed to transparency regarding its use.
Time to Pivot <3
Valentine's Day at Watson's is a time-honored tradition. We write names on over 15,000 hearts every year in our stores and on our website. We have suckers and truffles, fancy heart assortments and sponge candy clouds. And we've seen it all: proposals, breakups, galentine's wishes, and some things we cannot...