For more than a century, Valentine’s fancy hearts have been a cherished symbol of love, romance, and thoughtful gifting. These large, beautifully decorated chocolate hearts, often personalized with handwritten names and delicate cursive lettering, represent a tradition rooted in craftsmanship and heartfelt connection.
We are excited to share some great news. Watson’s Sweet Rewards is now available for both in store and online purchases. That means it is easier than ever to earn, track, and redeem rewards wherever and however you shop with us.
The holidays are almost here, and at Watson’s Chocolates, we’re making it sweeter than ever for you and your loved ones!
If you’d like to share your Watson’s memory on camera, we’d love to feature you in our upcoming 80th Anniversary video!
There’s something about fall in Buffalo that feels like home. The air turns crisp, the leaves start to glow, and the city comes alive with that unmistakable buzz of football season.
Because for 80 years, we've been perfecting Buffalo's favorite treat, celebrate National Sponge Candy Day with us!
We are delighted to be WNY's favorite Sponge Candy once more in 2025, chosen by Buffalo Spree Magazine readers and locals alike!
We were thrilled by the opportunity to showcase one of our dedicated employees in The International Institute of Buffalo's newsletter.
Have you ever wondered about the mysterious anatomy of sponge candy? How does it transform from that giant "flop" into crunchy little squares that are tender and delicious?
Summer release of our favorite sponge candy stickers.
Watson's Chocolates is honored to be a part of that story and of this food trail and was present at the press conference today to share our story and why we are happy o be a part of it all!
Watson’s Chocolates is proud to announce that it has been named Western New York’s favorite sponge candy by the readers of Buffalo Spree Magazine in its annual “Best of WNY” issue.
After the holiday hustle—when boxes of Sponge Candy fly off the shelves, chocolate bunnies hop into Easter baskets, and mother's receive a decent stash—Watson’s enters a quieter, behind-the-scenes season. But don’t let the calm fool you.
For decades now, Watson's has raffled off a 15# chocolate rabbit, decorated and ready to play for Easter morning.
A few weeks ago, we visited our friends at 42 North in East Aurora, NY, to brew our long-awaited collab, Velvet Dreams. The idea all started over a cold one at the Holiday Valley Beer Festival last fall. We met, we tasted, we sipped, and Velvet Dreams, a 5.5% abv raspberry creme...
Watson's Sweet 16 is here and after many long family debates, we've selected our Top 16 confections and are ready to take one to the top with your help!
