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It's a Family Affair on Elmwood Ave.

by Polly Martin |

James was born for this. Literally, a fourth generation Watson, James is having a blast managing the Elmwood Village retail store.  “It’s such a wonderful neighborhood with lots of great people and fun events. We have the best customers!”

A Canisius High School grad who also lives in the neighborhood, James feels at home at this fun and busy store location. “My favorite time of the year is Christmas because I love how many people are out and about; I love that I can interact with our customers at such a special time of the year.”

James notes, “A special shout out to Savannah for being my right and the best assistant manager… and to the rest of my team who keep the spirit alive every day at the Elmwood store!”

Even though James LOVES serving Watson’s special flavors of ice cream during the spring and summer months (his favorite flavor is Elmwood Strip of course!), he is a classic chocolate lover. “You can never go wrong with chocolate covered Oreos and sea salt caramels -two classics!”