Easter Traditions at Watson's
Channel 2 update on Watson's Easter traditions and pricing for 2026
Made in Buffalo, New York
80 Years & Four Generations
Watson’s Chocolates, long considered the locals' favorite, has been hand-crafting delicious confections for our retail shops throughout Western New York since 1946.
Family owned and operated, we are best known for producing Sponge Candy, a regional favorite with a light, airy and crispy center drenched in our heavenly milk or decadent dark chocolate.
We welcome you to our online shop where you will surely find your old favorites and be tempted to try something new!
From $17.95
$15.95
From $18.75
From $8.95
From $18.50
From $16.50
From $15.95
Make Every Corporate Gift Memorable
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Born in Buffalo
In 1946, two brothers, Louis and John Watson, and their respective wives, Ellen and Mary, began making chocolates in the back room of their soda fountain and luncheonette on Delaware Ave. in Kenmore, NY.
Best Sponge Candy
Thank you for voting us as Buffalo's Best, but we aren't just for locals anymore! The word is out and we've shipped to all 50 states.
80+ Years of Tradition
Using family recipes and traditional methods, we still make all our confections, including our famous Sponge Candy, by hand and in small batches.
Locations
Latest News
Watson's featured on Wake Up! with Easter Updates for 2026
Our friends at Channel 4 WIVB invited us to share some Easter updates!
Everyone Is Talking About the Price of Chocolate
Courtney Cortright from Channel 2 reached out Wednesday before Easter 2026 and met Andrew at our shop in East Amherst to discuss pricing and the Easter rush.
Watson's is holding tight to pricing, even lowering it when we can
According to the latest Consumer Price Index report, candy prices have risen 11% over the past year. At Watson’s, however, we’ve worked hard to hold the line and even lower prices compared to 2025.