After the holiday hustle—when boxes of Sponge Candy fly off the shelves, chocolate bunnies hop into Easter baskets, and mother's receive a decent stash—Watson’s enters a quieter, behind-the-scenes season. But don’t let the calm fool you. The off-season is a time of reflection, creativity, and preparation, especially as we gear up for a major milestone: our 80th anniversary next year!

This is when our team takes a well-earned breather, but also dives into planning mode. We look back on the year’s highlights, listen to customer feedback (keep on eye out for this year's customer service survey), and brainstorm ways to make your Watson’s experience even sweeter. 

Next year marks eight decades of chocolate-making magic, and we’re working on a few special surprises to celebrate—limited-edition treats, throwback packaging, and a few fun projects we can’t wait to share with you.

During this quieter stretch, our chocolatiers sharpen their skills, fine-tune production methods, and deep-clean our equipment to keep everything running smoothly. Our retail team scoops LOTS of ice-cream, reimagines store displays and preps for the next big rush. Behind every piece of candy is a lot of care, creativity, and preparation. We are still making Buffalo's best Sponge Candy - don't you worry! It may be a little heavier and can be a little tacky to the tooth, but nothing ever changes about our decadent chocolate.

Watson’s may be a Buffalo tradition, but we’re always looking ahead. The off-season gives us space to dream, create, and get ready to make our 80th year the most delicious one yet.