80 Years of Sweet Connections
It's hard to imagine just how many people have enjoyed something sweet from our candy counters over the decades and now, thanks to our online store, across all 50 states.
Buffalo Is Blooming And So Is the Visitor Buzz!
Buffalo is having a moment, and we're here for it. From our beautiful waterfront to our vibrant neighborhoods, incredible architecture, and one-of-a-kind food scene, more visitors are discovering what makes the 716 such a special place to explore. Our friends at Visit Buffalo work year-round to showcase the very best...
Package-Free Earth Day Sale at Watson’s
Bring your own container—mug, box, bucket, or anything in between—and save 10% off your purchase of 1 lb or more from the candy case on April 22.
The Eyes of Easter Are On Us!
Channel 2 reporter Natalie Faase went behind the scenes just before Easter to learn more about how we craft our Easter novelties.
Easter Traditions at Watson's
Channel 2 update on Watson's Easter traditions and pricing for 2026
Everyone Is Talking About the Price of Chocolate
Courtney Cortright from Channel 2 reached out Wednesday before Easter 2026 and met Andrew at our shop in East Amherst to discuss pricing and the Easter rush.
Watson's is holding tight to pricing, even lowering it when we can
According to the latest Consumer Price Index report, candy prices have risen 11% over the past year. At Watson’s, however, we’ve worked hard to hold the line and even lower prices compared to 2025.
Watson's featured in podcast with local author Christina Abt
When thinking about a guest for her new podcast "Heart & Soul," local author Christina Abt called our office and happened to connect with Andrew, who was helping with the phones on a very busy pre-Easter day. What started as a chance conversation quickly turned into an exciting opportunity. Christina...
Candy is still the most popular gift for Valentine's Day
Accordiing to a report by WGRZ Channel 2 this week: More than half of consumers — 55% — plan to celebrate the holiday this year. The NRF reports: $14.5 billion is expected to be spent on gifts for significant others $4.5 billion on gifts for other family members $2.4 billion...
Fresh Sponge Candy Today!
We recently had the pleasure of welcoming News 4’s Kelsey Anderson—whose wedding favors came from Watson’s—along with Dave Greber and a very special guest, Grandma Joyce.
Watson's Chocolates is celebrating 80 years with free Valentine hearts
Watson’s Chocolates is marking its 80th anniversary by turning Valentine’s Day into a heartfelt community birthday celebration. On Saturday, February 7, 2026, at its Kenmore flagship store, the family-owned Buffalo chocolatier will give free Valentine’s chocolate hearts to guests age 80 and over in exchange for a favorite Watson’s memory....
The Tradition of Valentine’s Fancy Hearts at Watson’s Chocolates
For more than a century, Valentine’s fancy hearts have been a cherished symbol of love, romance, and thoughtful gifting. These large, beautifully decorated chocolate hearts, often personalized with handwritten names and delicate cursive lettering, represent a tradition rooted in craftsmanship and heartfelt connection.
It's Time to Talk Turkey... and Chocolate!
The holidays are almost here, and at Watson’s Chocolates, we’re making it sweeter than ever for you and your loved ones!
Fall, Football, and Watson’s Chocolates — A Buffalo Tradition
There’s something about fall in Buffalo that feels like home. The air turns crisp, the leaves start to glow, and the city comes alive with that unmistakable buzz of football season.
Easter's Big Bunny Give Away
For decades now, Watson's has raffled off a 15# chocolate rabbit, decorated and ready to play for Easter morning.