Buffalo Pride is Everywhere!
For 80 years, Watson's Chocolates has been sending a taste of Buffalo across the country. We know that no matter where life takes you, you'll always find Buffalonians gathering on game day to cheer on Buffalo.
Now we want to find the Best Buffalo Bills Backer Bar!
Do you have a favorite Bills Backer Bar (or other gathering place) that feels just like home? Whether it's in Florida, the Carolinas, Texas, Arizona, California, or anywhere fans fly the colors, we want to hear about it!
Nominate your favorite Buffalo Bills Backer Bar:
Where is it?
What makes this the best place to cheer on Buffalo?
Where is it?
What makes this the best place to cheer on Buffalo?
One winning Backer Bar will receive a Watson's Sponge Candy Party Pack featuring Buffalo's Best Sponge Candy to share with fellow fans during a game. Plus, one lucky fan who nominated the winning bar will receive a Watson's gift basket!
Because no matter where you watch the game, Buffalo is never far away.
Here's to 80 years of Watson's Chocolates, Buffalo traditions, and fans everywhere.
Buffalo Bills Backer Bar Contest— Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Sponsor
The Watson’s Chocolates 80th Anniversary Buffalo Bills Backer Bar Contest (“Contest”) is sponsored by Watson’s Chocolates, Buffalo, New York (“Sponsor”).
2. Eligibility
The Sweepstakes is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at the time of entry.
Employees of Watson’s Chocolates, its owners, immediate family members, and household members are not eligible to enter.
3. How to Enter
To enter, submit a nomination for your favorite Buffalo Backer Bar by following the instructions provided in the official Watson’s Chocolates Sweepstakes post.
Each submission should include:
The name of the Buffalo Backer Bar
The city and state where it is located
A brief explanation of why the Backer Bar is special and deserves to winEntries must be received by 11:59 p.m. Eastern Time on September 12, 2026.
Limit one entry per person.
4. Prize
One (1) winning Backer Bar will receive a Watson’s Sponge Candy Game Day Prize Pack with an approximate retail value of $500.
The prize pack may include:
10 pounds of Watson’s Sponge Candy
Watson’s chocolate novelties
Watson’s merchandiseThe specific chocolate novelties and Watson’s merchandise included in the prize pack will be selected by Watson’s Chocolates.
The prize is intended to be shared by fans at the winning Backer Bar during a Buffalo Bills game.
The prize has no cash value and may not be substituted, transferred, or redeemed for cash, except at the Sponsor’s discretion.
5. Winner Selection
One (1) potential winning submission will be selected by Watson’s Chocolates based on the quality, creativity, and enthusiasm of the nomination and its representation of Buffalo fandom outside of Western New York.
The potential winner(s) will be contacted by email on or about September 16, 2026, using the email address provided with the entry.
If the potential winner does not respond within a reasonable period of time, is determined to be ineligible, or cannot accept the prize for any reason, the Sponsor may select an alternate winner.
6. Prize Delivery
Watson’s Chocolates will ship the prize directly to one location agreed upon by Watson’s Chocolates and the winner.
The Sponsor and winner will coordinate the shipping location and timing.
7. Publicity
By participating in the Sweepstakes, entrants grant Watson’s Chocolates permission to use their name, entry, Backer Bar name, city/state, photographs, and/or statements about the Sweepstakes for promotional purposes, including on social media, websites, and other Watson’s Chocolates marketing channels, without additional compensation, where permitted by law.
8. General Conditions
By entering, participants agree to be bound by these Official Rules and the decisions of Watson’s Chocolates, which are final and binding.
Watson’s Chocolates reserves the right to disqualify any entry that is incomplete, fraudulent, abusive, inappropriate, or does not comply with these Official Rules.
Watson’s Chocolates reserves the right to cancel, suspend, or modify the Sweepstakes if circumstances beyond its control interfere with the proper conduct of the Sweepstakes.
9. Social Media Disclaimer
This Sweepstakes is not sponsored, endorsed, administered by, or associated with the National Football League, the Buffalo Bills, Facebook, Instagram, or any other social media platform.
Comments (0)
Back to News