The Eyes of Easter Are On Us!
Channel 2 reporter Natalie Faase went behind the scenes just before Easter to learn more about how we craft our Easter novelties.
Watson's is holding tight to pricing, even lowering it when we can
According to the latest Consumer Price Index report, candy prices have risen 11% over the past year. At Watson’s, however, we’ve worked hard to hold the line and even lower prices compared to 2025.
Watson's featured in podcast with local author Christina Abt
When thinking about a guest for her new podcast "Heart & Soul," local author Christina Abt called our office and happened to connect with Andrew, who was helping with the phones on a very busy pre-Easter day. What started as a chance conversation quickly turned into an exciting opportunity. Christina...
Fresh Sponge Candy Today!
We recently had the pleasure of welcoming News 4’s Kelsey Anderson—whose wedding favors came from Watson’s—along with Dave Greber and a very special guest, Grandma Joyce.
Celebrating 80 years - we want you!
If you’d like to share your Watson’s memory on camera, we’d love to feature you in our upcoming 80th Anniversary video!
Watson's Voted Western New York's Best Sponge Candy Again in 2025
We are delighted to be WNY's favorite Sponge Candy once more in 2025, chosen by Buffalo Spree Magazine readers and locals alike!
Employee Spotlight: Meet Mary
We were thrilled by the opportunity to showcase one of our dedicated employees in The International Institute of Buffalo's newsletter.
Watson’s Chocolates Voted Western New York’s Favorite Sponge Candy by Buffalo Spree Readers
Watson’s Chocolates is proud to announce that it has been named Western New York’s favorite sponge candy by the readers of Buffalo Spree Magazine in its annual “Best of WNY” issue.
Behind the Scenes: What Happens During Watson’s Off-Season?
After the holiday hustle—when boxes of Sponge Candy fly off the shelves, chocolate bunnies hop into Easter baskets, and mother's receive a decent stash—Watson’s enters a quieter, behind-the-scenes season. But don’t let the calm fool you.
42 North Collaborates with Watson's Chocolates on Velvet Dreams
A few weeks ago, we visited our friends at 42 North in East Aurora, NY, to brew our long-awaited collab, Velvet Dreams. The idea all started over a cold one at the Holiday Valley Beer Festival last fall. We met, we tasted, we sipped, and Velvet Dreams, a 5.5% abv raspberry creme...
Sweet 16 Tournament 2025
Watson's Sweet 16 is here and after many long family debates, we've selected our Top 16 confections and are ready to take one to the top with your help!
Not a review of Taylor Swift's new album
Allison Deason is wrapping up her internship with our marketing team. Her knowledge of the company and products was an easy swing and a good fit to get her up and running. Ally's positive attitude, thoughtful insight, and creative approach were invaluable to the many projects and programs she worked on this year. We cannot...
Watson's Instagram Hits 100K
Our famous "flop" gets the job done!
So, here's what happened... we went #flop
Soon we were at 50K followers and 10,000,000 plays (that video today sits at 21.9 million plays - yes million).
Celebrating Ellicottville
The residents and visitors to Ellicottville are of great importance to our business, of course, and we welcome seeing those smiling faces at special occasions and events that so often arise in town, but we have been even more blessed to have the support of the townspeople of Ellicottville over...