Easter's Big Bunny Give Away
For decades now, Watson's has raffled off a 15# chocolate rabbit, decorated and ready to play for Easter morning.
42 North Collaborates with Watson's Chocolates on Velvet Dreams
A few weeks ago, we visited our friends at 42 North in East Aurora, NY, to brew our long-awaited collab, Velvet Dreams. The idea all started over a cold one at the Holiday Valley Beer Festival last fall. We met, we tasted, we sipped, and Velvet Dreams, a 5.5% abv raspberry creme...
Sweet 16 Tournament 2025
Watson's Sweet 16 is here and after many long family debates, we've selected our Top 16 confections and are ready to take one to the top with your help!
Does anyone NEED a reason to buy chocolate?
If you need an excuse, and really you don't, here are five good reason to buy some chocolate: A Taste of Tradition – Watson’s Sponge Candy has been a beloved treat for generations. Buying it keeps this sweet tradition alive and connects you to family memories. Irresistible Flavor & Texture...
Valentine's Day - it's in the numbers
It's in the numbers. Watson's sells over 20K chocolate hearts at Valentine's Day!
Sharing Valentine's and a little bit of history
Watson's is approaching our 80th anniversary so it’s always fun to hear a little bit of our history, share some chocolate Valentine's, and always something fun about our customers.
What's the deal with Sponge Candy? I have seriously wondered this since I was a child.
"How come some sponge candy is lighter and more dense and others are a darker color and less dense? Is there a reason? I have seriously wondered this since I was a child and my parents would get sponge candy and some pieces would “melt” in your mouth faster than...
FDA Ban on FD&C Red No. 3: What it means for Watson's products
We want to inform you that in accordance with the FDA’s recent decision, FD&C Red No. 3 will be phased out from our product line by January 15, 2027. While only a few of our products currently contain this ingredient, we are committed to transparency regarding its use.
Time to Pivot <3
Valentine's Day at Watson's is a time-honored tradition. We write names on over 15,000 hearts every year in our stores and on our website. We have suckers and truffles, fancy heart assortments and sponge candy clouds. And we've seen it all: proposals, breakups, galentine's wishes, and some things we cannot...
What's on your Christmas list?
Taste the magic of the holidays with Watson's seasonal confections!
'Tis the season to be jolly!
Here at Watson's we know that the Holiday Season is underway when our holiday catalog hits the printer.
Fall Chocolate Charcuterie Board with Watson’s Chocolates
Fall Chocolate Charcuterie Board with Watson’s Chocolates As the sun gets a little lower in the sky and friends start to gather indoors, consider the warm, comforting flavors of fall with a beautifully curated chocolate charcuterie board, featuring Watson’s favorites. Here’s how to bring the best of Buffalo’s chocolate to your autumn...
Fall Favorites in the House
We are ever grateful to be a part of your story; whether it's sharing in family celebrations, neighborhood gatherings, wine nights with good friends, or just a sweet treat at the end of your day.
A Splash in the Pan
This National Sponge Candy Day, Whitney Watson Beecher sought inspiration from her father, Jim Watson, a bourbon lover.
Western New York's Best Sponge Candy (Buffalo's Best!)
Buffalo Spree announced the Best of WNY 2024 this summer and once again Watson's Chocolates is the winner of Best Sponge Candy!