The Secret of the Sponge

Watson's Famous Sponge Candy

*Buffalo Spree readers voted Watson’s Chocolates “WNY BEST SPONGE CANDY” in 2017!*

It’s an art and a science – that’s how we describe the process of making our Famous Sponge Candy!  For over 70 years, Watson’s has long been regarded as the favorite when it comes to this famous Buffalo confection, always voted Buffalo’s Best Sponge Candy*!

Made by hand in small batches, each sponge is carefully cooked in our traditional copper kettles by our highly trained candy makers.  These crispy, tender chunks of caramelized spun sugar are then drenched in our wonderfully creamy chocolate. Plus, our Sponge Candy is gluten free!

Our best seller, Watson’s Famous Sponge Candy is made all year round and we produce approximately 35 tons of it annually!

*2# gift box of Sponge Candy only available at our retail locations*

Look for Watson’s Famous Sponge Candy flavoring your favorite Stout from Resurgence Brewing and in Anderson’s Famous Sponge Candy Ice Cream.  Delish!

Watch a Behind-the-Scenes Video
on Watson’s Famous Sponge Candy!

Sponge Candy

Rated 4.71 out of 5 based on 14 customer ratings
(14 customer reviews)



14 reviews for Sponge Candy

  1. Rated 5 out of 5

    Karen Sanders (verified owner)

    Best ever can’t leave it alone.has been my favorite since I was a child.I’m now a senior citizen

  2. Rated 5 out of 5


    They make the best sponge candy in the USA. I just ordered 3 pounds!
    5 stars!

  3. Rated 5 out of 5

    Wendy (verified owner)

    I live in Michigan and I order this sponge candy , it is the perfect melt in your mouth texture. I recommend Watson’s to anyone wanting sponge candy.

  4. Rated 5 out of 5

    Beverly Hodges

    Love love love sponge candy.

  5. Rated 5 out of 5

    Karen White

    We live in NC now and have our Buffalonian customers pick us up 2 lbs when they go back to visit. It is the best!!

  6. Rated 1 out of 5

    Harold Farrington

    I am a transplanted NY resident now residing in Virginia. I fondly remember sponge candy from my youth, and purchased a pound of it at your Orchard Park location last week. On trying it with my grandson when I returned to Virginia I discovered that all but 3 of the pieces were hollow inside with a gooey liquid in the bottom! Needless to say I was bitterly disappointed with my purchase.

    • watsonsadmin (verified owner)

      Oh no. We are sad to hear that your sponge melted. Our early fall has been unseasonably HOT and HUMID and that combination is a sponge candy curse. Any exposure to heat during transport can melt that fragile sweet sponge. Please give us a call so that we can replace your purchase.

  7. Rated 5 out of 5

    Angie Bruder

    Being from Illinois, I had never heard of sponge candy. I visited Niagra Falls last month and stayed at Seneca Hotel Casino. While in the gift shop, I seen a box of Watsons Sponge Candy and asked someone what it was like as I had never had it. One of the ladies working there let me sample it and I’m hooked! I bought some boxes to bring home and everyone that I have shared it with loves it! It’s funny watching their expressions when they bite into it!

  8. Rated 5 out of 5

    Sharon Wiwi (verified owner)

    I was born in Buffalo, Then moved to Ohio. When I was younger my aunt would bring me sponge candy whenever she came to visit.
    Then a few years ago I found Watson’s website, so now I am able to order my favorite sponge candy for the holidays. I even have my family hooked on it . Its the best!!!

  9. Rated 5 out of 5

    Cynthia Hoffman (verified owner)

    I have told this story before, but every time I order sponge candy I have to tell it again! I was a little girl about 4 and I got an allowance of 20cents, ten went to the offering at church, and the rest was mine! My family went to Watson right after church, and I bought 10 cents worth of milk chocolate sponge candy! I think they gave me more! It would last me all week! And I would do my chores, and do it all over again! Love that Stuff! Thanks for the memories!

  10. Rated 5 out of 5 (verified owner)

    This is a different story! When I was a little girl, about 4 my Grandad took me to Watson,s for dinner with all his old friends! His name was Carleton Hoffman Sr. We sat at a round table in an alcove with more old men! But I felt really special because my brother didn’t get to come! And all the old grandpas made me feel like a princess! That was the best! Thanks so much for my memories!

  11. Rated 5 out of 5

    Kim martin (verified owner)

    Pure love!! I get them as my personal holiday tradition ! Can’t wait for the box to come…ps… they are all mine!! Merry Christmas to me

  12. Rated 5 out of 5

    Edna Claudio (verified owner)

    It’s so yummy, you can’t eat just one!

  13. Rated 5 out of 5

    barbara green

    I worked in Watson’s Restaurant and Candy store back in the late 1950’s. I am 76 years old now and still have not tasted anything better.
    The Watsons brothers John and Louie were great to work for, and they would give me the “ends” of the undipped sponge to take home for my sisters and brothers. I live in NJ and can’t wait for my order, keep up the great sponge.

  14. Rated 5 out of 5

    Ann (verified owner)

    I live in Texas. My Mother and aunt had lived in Tonawanda and ever since we moved to Texas my Mother had my aunt buy sponge candy for Christmas. My Mother has since passed away and I have continued the tradition. We all love it. Got to take a trip to Tonawanda a few years ago and was able to sneak an early sample before I bought the family theirs. Kept it a secret😉

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